YouTube Shorts And Short-Form Video: Making The Most Video Marketing
YouTube Shorts And Short-Form Video: Making The Most Video Marketing
Short-form videos can be a great part of any social media marketing campaign. Quick, punchy videos gain traction and are easily shared on platforms like Twitter and Facebook. This makes them a valuable component of any online video advertising strategy.
In 2019, YouTube began experimenting with short-form video. Facing competition from TikTok, the popular video-sharing website branched out into short 60-second vertical videos. YouTube released this program globally in July 2021 and has steadily integrated it into its services, enhancing its algorithm and allowing users the ability to add Shorts as comment replies.
Adding YouTube Shorts To Your Marketing Campaign
While TikTok and Instagram Reels dominate short-form video, YouTube Shorts is also worth considering. Danielle Wiley highlights this in her article, “Here’s Why YouTube Shorts May Be A Brand’s Best Friend In 2023“
Creating YouTube Shorts is simple and efficient. Built-in tools allow users to add copyright-free music and make edits directly on the platform. By incorporating hashtags, marketers can produce videos quickly and improve their discoverability in search results.
YouTube Shorts benefits from an established platform, strengthening marketing strategy to increase brand visibility and attract new viewers. Engaging content encourages these viewers to follow your channel and explore long-form videos.
A Long Reach For YouTube Shorts
As YouTube expands its Shorts feature, it actively promotes these videos in recommendations. YouTube reaches a broad audience across various demographics. With its extensive reach, it serves as another powerful tool for digital video marketing.
TikTok, meanwhile, tends to attract a younger audience. Additionally, regulators have scrutinized the platform, with some even discussing banning it outright. While that outcome seems unlikely, YouTube and Instagram appear far more stable. Although writing off TikTok entirely may be premature, digital marketers can use this as an opportunity to test new tools.
Digital media marketing spans multiple platforms and strategies. When building a brand, exploring new ways to connect with audiences is always beneficial. Many social media sites encourage diverse content formats to engage users. Leveraging every available opportunity helps expand your target audience.
Organic Engagement With YouTube Shorts
And as short-form videos like YouTube Shorts are already optimized for mobile use, you have a ready made opportunity to get more organic social media engagement with your digital marketing campaigns.
If you would like to learn more about building your brand, you can sign up for one of our social media courses or contact us directly to learn more about the services we provide.
