SEO (Course)

In this SEO course, you will build Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills.  You will learn how to drive website traffic, reach target audiences, build brand awareness, and optimize your digital presence.

The way to build a digital strategy in particular, and a marketing strategy in general, begins with building a strong SEO strategy.  Build and maintain the digital assets of the business over time and bring high ROI performance.

Table of Contents

SEO (Search Engine Optimization) Course

SEO and Digital marketing

Search Engine Optimization is a cornerstone of digital marketing.  The SEO Course will teach you how to build a strategy that takes advantage of the tools to increase visibility.  Across a variety of mediums, SEO can be used to improve how a business is found online.  From a website to social media presence, SEO can have a huge impact on a business’ visibility.

Our online course will teach you to look into existing content and find what can be improved and added upon.  Search engines are a powerful tool that allows people to find information.  And the goal for anyone in SEO is to make sure that businesses are set up to have good results.

Using a good SEO strategy, you can make sure that a business is well positioned to be discovered online.

SEO Keywords and Organic Marketing

Building organic SEO marketing begins with keyword research.  You will learn how to find out what will improve your rankings in SERPs (Search Engine Results Pages).  When improving results, it’s important to find the keywords that best fit with the business you’re working with.  This can help improve results when users seek out content.  When a search engine looks for content, it is good to know which keywords will work the best.

Seeking out appropriate keywords that match up with a company’s goals will help to develop strong branding with good characterization.  If you are interested in marketing strategy, we have a course that can help you characterize a business.  Learn how to get the most out of a website with the proper keywords.  Use data analysis to help increase search results, find what additions can improve SEO, and develop a strategy for success. 

Website SEO Marketing

SEO marketing can be used to build a strong organic campaign.  Building strong content that includes the appropriate and relevant keywords will help a company’s results in SERPs.  And using keywords found through research, you will know what to add to websites to make those improvements.

Web development services, like the ones we provide, can be a strong tool in meeting website SEO goals.  Updating existing content with keywords can include more than just the text found in copy.  We will teach you to make use of title tags, headings and page URLs to optimize your marketing goals.

In addition to basic website SEO improvements, you will learn to look for opportunities to integrate multimedia content.  Additional content can help improve the rankings and engagement with users.  Captions and alt tags can also be a good place to use additional keywords.  SEO is a great way to build on an organic marketing strategy, but there are other options for your campaign as well.

Optimize SEO

Optimizing websites can be a great way to improve search results.  Many content management systems, like WordPress, can provide tools to help improve a site’s page speed.  Using web development best practices can help optimize websites to make sure that images are compressed and the number of redirects are reduced.

Our online course also covers how to create a strong internal linking structure.  Making websites easy to navigate is helpful to both the users and to search engines.  When search engines crawl through websites to find the relevant keywords, good internal linking will help make this process easier.  When it’s easier for users to navigate a website, that helps provide them with a good experience to find more about that business and what it provides.

When a site is properly optimized, people will stay on the site longer and improve the rankings at the same time.  Search engines like Google will prioritize these elements when it categorizes websites.  A good user experience will also make sure that a company is putting its best foot forward.  And when people do visit the site, they can learn more about the business in an easy and intuitive manner.

Another key factor, in website marketing goals, should be mobile optimization.  Making sure your website is suited for mobile users helps increase its discoverability.  And with the growing use of voice searching, it is becoming even more important to make sure websites are suitable to be viewed and navigated on a mobile device.  Using web design and keywords can help businesses be seen across multiple devices.

Paid search results are another way to take advantage of SEO.  PPC campaigns can include paid search results.  Search engines like Google offer a highly sought after space at the top of their results page through sponsorship.  Purchasing this space can set businesses up to be the first website seen when users search for the relevant terms.

We will teach you to search for the right keywords to help in paid campaigns and get a business at the top of the search results page.  Additionally, our course covers how to structure  campaigns and write solid ad copy to create a solid strategy.  We provide additional PPC Campaign Services and courses that can help you or your business grow.  And if you would like to learn more, you can contact us here.

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