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Social Media

Social Media channels have long been not only organic promotion for your business.  They are an important part of your media marketing strategy and can cover a variety of platforms.  Social media management has become more important as businesses try to grow their online presence and reach potential new customers.  These channels require a strategic and data-driven approach to meet business KPIs and achieve higher ROI.

We specialize in the leading social media platforms in the field and know how to adjust the relevant specific platforms for your business, marketing strategy and budget.  From organically growing your online presence to taking advantage of paid social campaigns, there are a lot of opportunities.

Table of Contents

Social Media, Social Media Services, Social Media Marketing, Social Networking

Social Media Engagement

When you are planning your social media campaign, it is important to remember that your goals can change depending on the platform you are using.  We will work with you to help develop a strategy that will drive engagement.

Using good content marketing can be a good component to an organic social media campaign.  When your content is tailored to the platform, you can ensure that you are correctly using the tools at your disposal in order to improve the reach of your posts.

Many platforms, such as Twitter or Instagram, make use of hashtags that make it easy for people to discover content under similar topics.  And engaging with other users in these online spaces can also improve your presence online.  All of these can be part of a campaign that will focus on finding an audience for your company and get your content out in front of as many potential customers as possible.  But, it is not the only option you have available to you.

Paid Social Media Campaigns

Like other aspects of internet marketing, you can also make use of paid advertisements.  Depending on your budget and strategy, this could be a good way to boost your visibility.  Much like paid SEO advertising, you can take advantage of some social media platform’s ability to get your posts in front of more people.

With a paid campaign, you can target a specific audience and demographic.  You can even narrow down to specific location-based advertising.  This is a very useful way to reach people located close to the area your business is serving.  Using location-based advertising can also provide some other benefits, including maps and directions to a business’ physical location.

Paid campaigns can also provide the opportunity to capture an audience with just as diverse content as other social media campaigns.  With options to incorporate video ads into your paid campaign, you can deliver creative and engaging content to potential customers.  Videos can be a very important piece of a social media strategy in both paid and organic campaigns.

You can show off your company in a dynamic way that can grab people’s attention.  It is also important to take into account where your ad will play.  If you make the most of the time you have available and the platform you are expecting it to appear, your video can have quite the impact.  Our goal will be to make sure we get the most out of your campaign and tailor the ads to your marketing goals and make the most of your budget.

Short-Form Blogging

There are a number of different sites that offer forms of short-form blogging, or microblogging.  Some social media websites come with limits to their character limit, but this can still be used to your advantage with the use of proper copy written for the website you want to target.

These social media networks can make it quick and easy to interact with an audience full of potential customers.  Building positive interactions can help improve how easily it is for your company to be found.  And, like maintaining a website, your online presence is just as important to your search results.  We will work with you to set up your social media accounts to work towards your marketing goals.

This can be a valuable tool to reach a wide audience of people who are searching for similar content.  When you are engaged on these platforms you can bring attention to your company.  You can also share longer blog posts on your website, driving traffic back to where people can learn more about your business.

Video Content

Creating video content can be a good way to reach new customers and provide versatile content that can be used across a variety of platforms.  Websites like YouTube make uploading and hosting videos easy.  They also have the added benefit of giving you the ability to share your videos to other platforms as well.

Sharing your videos on other websites can help increase the number of views you receive and make it more likely that other people will find it, when searching on the original platform.  As we discussed earlier, videos can be created for paid social campaigns as well.  

And for platforms like TikTok or Instagram Reels, or even YouTube Shorts, you can drive further engagement with potential customers by creating appealing content suited to the platform of your choice.  Short-form video is a valuable tool for any business’ marketing strategy.  We will work with you to develop the right strategy from the right platform and format your videos appropriately to where you want to show them.

From the video’s length to its dimensions, we will make sure your videos will be presented in the best light.  Video content can have a wide reach on social media platforms and is another valuable tool to use when you are working on a social media campaign.

We will work with you to develop a strong social media plan that will work with your budget and needs in order to take advantage of the best opportunities that are available to you.  Whether it’s through building good organic growth or a paid campaign, we are committed to finding the best strategy for you.

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