ChatGPT, developed by OpenAI, is a Natural Language Processing program that is designed to enable computers to recognize and respond to human communication. And it is pretty easy to pick up and use. For example, when asked to write an introductory paragraph on AI and digital marketing, in a conversational tone, ChatGPT provided this response:
“Welcome to the world of AI and digital marketing! With technology advancing at a rapid pace, it’s no surprise that artificial intelligence (AI) is revolutionizing the way businesses approach marketing. From chatbots to predictive analytics, AI is changing the game for marketers, enabling them to reach and engage with their audiences more effectively than ever before. In this article, we’ll explore how AI is transforming the digital marketing landscape and share some practical tips on how you can harness its power to supercharge your marketing efforts. So, grab a cup of coffee and let’s dive in!”
The Digital Marketing Potential of AI
There has been a lot of speculation about what the AI program can do and how it can affect your digital marketing campaign. Some people, like Greg Jarboe at Search Engine Journal, have tasked ChatGPT with outlining Digital Marketing Trends to keep an eye on. And the results have been interesting.
These all seem like fun gimmicks to play around with, but what can an AI program like this actually do for digital marketing? It seems more than capable of writing natural sounding marketing copy. But, even ChatGPT itself will acknowledge, the program does have its limitations. Sure it can do keyword research and content optimization, but as it said when asked about what its weaknesses were when it comes to marketing, “Overall, while ChatGPT can be a useful tool in marketing, it should be used in conjunction with human expertise and careful consideration of its limitations.”
The Limits of AI
And it does have some limitations. For example, when it was asked to write a paragraph on PPC Campaign Management the program returned an error message. Refreshing the page resulted in a message that said the site was experiencing exceptionally high demand and were working on their systems.
Beyond this set-back, there are other things to keep in mind with ChatGPT. As it has also said, it does lack domain-specific knowledge. While ChatGPT has been trained on a wide variety of sources, it may not have the specific knowledge of certain industries and might not be able to provide industry-specific insights or solutions. And when you sign up for ChatGPT, you are also informed of the biases in data and language that can exist in the program. As many of the text-based data it has access to can be biased, the responses produced by the program can also be biased. This, obviously, extends to digital marketing as well.
ChatGPT’s Future In Marketing
With all that in mind, ChatGPT still offers quite a bit for digital marketing and e-commerce. Whether you are looking to automate customer service or test out its ability to generate content marketing, it can prove to be a versatile tool, if used right. And it seems it will still require a human touch.
If you’d like to learn more about digital marketing, sign up for one of our courses where you could get some insight on PPC Campaign Management, for yourself.