PPC Campaigns (Course)

The PPC Campaign Management/Paid Media Course will give you the tools to build paid campaigns.  We cover all the leading platforms in the field, such as:

  • Facebook
  • Instagram
  • Google Search/Google Media
  • YouTube
  • TikTok
  • LinkedIn
  • X (Formally Twitter)
  • And More!

The PPC Campaign Course teaches how to build media plans according to KPIs and ROIs of the business.  You will learn how to build campaigns, what platforms to build on and provide solutions for business’ goals.  In addition, our course teaches a number of other skills essential to PPC Campaigns.  From managing budgets, to performing optimizations for campaigns.  We also cover how to summarize campaigns and data, so that you can draw conclusions and convey that information.

Table of Contents

Social Media Networks

Social Media continues to be a key area for online marketing.  Not only is it a great way for a business to reach new customers and build an organic promotion.  And many platforms offer a chance to increase visibility through sponsored content.  Every platform from LinkedIn to X offers the opportunity to boost a post on their website to increase a company’s visibility to other users.

Sites like Facebook, for example, allow access to easy-to-use and in-depth targeting options.  Taking advantage of interest-based targeting, can get a company’s advertisements in front of people who have their interests tagged.  Which is a great way to show potential customers how a business can benefit them.  These targeted advertising campaigns can take the form of sponsored posts or videos

And on platforms, like YouTube, video advertising can be easily and affordably.  Our course will teach you how to develop content necessary to launch a campaign that will reach your targeted audience.  You will learn how to gather data from these campaigns and determine which is the most effective. 

Other paid campaigns can include influencer partnerships.  Businesses can work with a specific user with a built-in audience to promote them in a post.  Working with the right influencer can get your business a positive endorsement with an audience that is looking for content in line with your branding and messaging.

Campaign Management

Employing a broad strategy can be useful in getting the widest reach possible.  The online course we offer will teach you how to use the right platform for the right business and strategy.  And learning which platforms hold the demographics interested in a business will help narrow down a strong marketing strategy.

We will teach you how to keep track of all the relevant data to your campaign and advice businesses with that information.  Collecting data on ad campaigns can help determine which areas work best and where to focus efforts going forward.

Tracking the progress of campaigns with analytics will help you, and the business, make informed decisions about the campaign.  And with the variety of campaigns and ad groups that are available, it is very important to keep good data.

Our course also teaches to optimize a landing page alongside an ad campaign.  After all, once you get someone to click on an ad, it is important to have content that matches the user’s expectations.  And once they are on the landing page, you will want to make sure that site maintains a quality of experience throughout the site.

Ad Copy And Graphic Design

Having good, well written, ad copy is another strong component to paid campaigns.  From press releases to the information communicated in promoted posts and videos, ad copy is the cornerstone of campaigns.  Keeping a brand’s characterization and marketing goals in mind, we will teach you to develop strong copy.  And most importantly, copy that will drive traffic to a website.

Ad copy can be very versatile and offer the opportunity to get the information you want in a prominent space in search results.  And when used with platforms like Google or Bing, that copy will automatically be formatted for both mobile and desktop.  The online course will teach you to research keywords to make sure that you are creating copy in line with the strategy.

On social media and on other websites, banner space could be available for purchase.  We can teach you to work with a graphic design team to collaborate on designing banners.  Banner ads are a great way to showcase a product and direct traffic to a business’ website.

As with any form of advertising, whether a graphic or ad copy, having a good Call To Action will help engage with the viewer.  Images and videos are a good way to catch someone’s attention.  And when used with well written ad copy, you can maintain consistent messaging across multiple platforms.

Targeting Audiences

Targeted campaigns can also be used to narrow down where a business is most likely to be found.  From location targeting to device targeting, a company’s message can be used in a more precise advertisement.  With location targeting, you can make sure that the ads are only found in desired locations.  This can help to make sure that the customers you target are people searching close to a business’ physical location.

And in device targeting, you can focus your campaign depending on how broad or narrow you want your campaign to be.  Our course will cover how PPC campaigns can be used in a mobile campaign.  This can work in conjunction with a good voice search campaign that focuses on people seeking out products or services while on the go.

Our PPC Campaign Course will help you reach targeted audiences and expand the reach of a campaign to multiple platforms.  We will instruct you on every step of the campaign, from the planning and keyword research to the collection of data to plan your next steps. If you want to learn other skills, you can try our other courses.  Or contact us to learn about our other services.

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